
The 5 C’s of Collaboration: How Hotels Win by Becoming A Meeting Planner’s Best Friend!
By Robert Kraus
Hotel managers have a significant opportunity to improve their working relationships with meeting planners, ensuring smoother events and driving repeat bookings. By adopting a partnership approach, hotels can move beyond simply providing space to becoming indispensable collaborators. This guide details the 5 C’s of Partnership: satisfying meeting planner needs through Customization, Communication, Collaboration, Consistency, and Check-in.











































































