Swiss Tourism outlook 2023: Datafication for Resilient Tourism
By Meng-Mei (Maggie) Chen, and Alessandro Inversini,
With 2023 almost upon us, perhaps the tourism industry can finally expect to rebound in the coming months to its happy and healthy state. But the word "perhaps" cannot be overlooked, as nobody can predict the future and we will certainly live future crises. The travel sector cannot experience another collapse and should not rest on the status quo when recovering from downfalls. Therefore, rethinking tourism and building resilience in the coming years is exactly what is needed to prepare and minimize future challenges. In a joint effort to stay ahead with trends, the Swiss tourism and travel sector has chosen to bet on data and technology to undertake its national resilience journey, thanks to a national Innosuisse-funded project: The Flagship Resilient Tourism Project.