Marketing & Guest Loyalty

Find out what the leading the hotel tech providers & advisors have to say about marketing tactics & tools for commercial success.


Unified Data Layers: Driving Personalisation, Guest Satisfaction, Revenue

In a recent podcast on dojo.live, I spoke about the game-changing role of a unified data layer in staying competitive, especially in an era driven by AI and other emerging technologies.

How Hotels Can Win at eCommerce & Drive Direct Bookings

Independent hotels have a competitive edge in their DNA – offering rare, remarkable experiences that guests want to talk about, post about, and relive. According to Expedia Group’s Unpack ’24 report, more than 90% of travelers say the vibe of a hotel is important when booking. Additionally, 67% of travelers would pay more to stay at a hotel that aligns with their preferred vibe, highlighting the significance of personalized and unique experiences in the hospitality industry.

EHL Innovation Rewind: Will Guillaume Foussier on Coaching, AI, and the Future of Organizational Transformation

At the EHL Open Innovation Summit, we spoke with Will Guillaume Foussier, CEO of AceUp, to explore how artificial intelligence is reshaping revenue strategies in hospitality and why coaching remains one of the most powerful drivers of lasting change. Will introduced his IDEAL framework, a structured model that connects individual growth with team alignment and organizational transformation.

EHL Innovation Rewind: Ásta Kristín Sigurjónsdóttir & Milena S. Nikolova on Rethinking Tech, Travel Behavior, and Community-Centered Success

At the EHL Open Innovation Summit, we had the opportunity to speak with Ásta Kristín Sigurjónsdóttir, CEO of the Iceland Tourism Cluster, and Milena S. Nikolova, Ph.D., Chief Behavior Officer and Co-founder of BehaviorSMART. Our conversation explored how artificial intelligence might transform the way we plan and experience travel, how technology must be used with behavioral insight to enhance rather than diminish hospitality, and why the industry must rethink success in terms of community well-being—not just business outcomes.

The Hotel Company of the Future (What Happens When You Ditch the Three-Legged Stool)

Imagine a hotel company that doesn’t rely on a Frankenstein-esque business model cobbled together from a franchise, a management company, and a brand – each with their own agenda, their own KPIs, and absolutely zero alignment. Imagine instead a sleek, modern, hospitality-first, customer-centric organization that actually makes sense.

Seriously Now, Who Owns the Customer?

There’s a phrase that keeps popping up in marketing discussions: owning the customer. And every time I hear it, I cringe.

EHL Innovation Rewind: Christine R. Gould on Breaking Silos, Remixing Traditions, and the Next Gen Innovation Stack

At the EHL Open Innovation Summit, we had the chance to sit down with Christine R. Gould, Founder and CEO of GIGA, for a conversation about the future of innovation in hospitality. Christine shared her perspective on why the next big shift won’t come from a single technology, but from a new mindset—one that values remixing over reinvention, embraces collaboration across sectors, and brings young changemakers directly into the innovation process.

EHL Innovation Rewind: Lucas Nottaris on Agentic Systems, Human-Centered Personalization, and the Future of Consent

During the EHL Open Innovation Summit in Lausanne, we caught up with Lucas Nottaris, Partner at Visium, to discuss how agentic systems are reshaping the guest experience, why personalization must be guided by consent and human judgment, and how the hospitality industry can build trust by giving guests more control over their data.

What Website Accessibility Overlays Don’t Protect You From

If you’re in the hospitality industry, chances are you’ve invested in tools or vendors promising to make your website “ADA compliant.” Maybe you’ve added overlays, run automated scans, or even rebuilt your site with accessibility in mind. You did everything right—or so you thought. So, why are hotels still getting hit with accessibility lawsuits?

Details Count: How Small Flaws Can Taint the Entire Customer Experience

Have you ever walked into a restaurant bathroom and found paper towels scattered on the floor or an overflowing trash can? What immediately crossed your mind? What did you think about the restaurant? For most of us, our thoughts jump to, “If they can’t keep their bathroom clean, what is their kitchen like?”

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