Marketing & Guest Loyalty

More than ever, today’s travelers see hotels as not just places to stay, but as destinations. From secluded island hideaways to eco-friendly wilderness retreats, this shift is creating new opportunities for modern resorts to drive ancillary revenue by offering memorable, one-of-a-kind experiences that cater to travelers’ unique preferences and needs.

Loyal clients are what all hotels strive for. The more loyal the client, the less likely they are to switch to another brand - and hotel loyalty programs are an ideal way to seal the deal.

The year 2024 has flown by, and we’re past the halfway mark. But we’ve already witnessed numerous stunning and high-performing hotel email campaigns in APAC. For good reason, since 75.4% of consumers still prefer email as their main communication channel, maintaining its top position for many years.

The hospitality industry thrives on delivering exceptional customer experiences, and hotel employee training plays a pivotal role in achieving this goal. Well-trained staff not only provide better service but also contribute to increased customer satisfaction and loyalty.

As guest expectations for personalized experiences continue to rise, hotels face escalating pressure to deliver tailored content that resonates on an individual level. Instant gratification is now the norm, with guests anticipating that hotels will foresee their needs and preferences at every encounter.

In the competitive landscape of the hospitality industry, earning and rewarding guest loyalty is paramount and properties looking to remain competitive must adopt hospitality solutions that take a comprehensive approach to building and maintaining guest loyalty. A property’s loyal guests can be relied on to support its revenue goals, particularly in times of economic uncertainty when others are decreasing the amount they travel.

When I was a teenager, Johnny Carson hosted The Tonight Show. I found him to be more than entertaining. I found him to be interesting. It didn’t take long for me to realize that what made him interesting was that he was truly interested in his guests. He not only asked great questions, he listened to his guests and seemed to always have the perfect comment that led to a better conversation, not just an interview with questions and answers.

Inspiration. The spark that propels guests to hurry and book a stay with your hotel.

In today’s competitive market, creating memorable experiences for guests is no longer just a nice-to-have – it’s essential for hospitality brands that want to thrive. The most successful hotels, resorts, and restaurants have figured out that putting customers at the heart of everything they do is the key to building loyalty and driving growth. But how exactly do they create a truly customer-centric culture? Let’s look at some valuable lessons we can learn from top hospitality brands.

As we move further into generative AI experiences in Search, it’s becoming increasingly clear that the traditional advertising models used by search engines need some rethinking.