Marketing & Guest Loyalty

Find out what the leading the hotel tech providers & advisors have to say about marketing tactics & tools for commercial success.

Redefining Trust in Digital Key Solutions

The hospitality industry is currently undergoing a revolution, leaving behind traditional methods for a digital approach. Digital key technology stands at the forefront of this change, offering guests unprecedented convenience. Yet, in the rush to embrace the future, one vital component has often been overlooked: reliability. In an industry where guest safety and satisfaction are paramount, a reliable digital key solution is not an option—it’s essential. OpenKey has positioned itself not just as another solution in this space but as the gold standard in reliability for digital key solutions. As OpenKey takes the lead, it prompts us to consider: what are the challenges when shifting from traditional keycards to digital keys?

Progressing the Travel Booking Experience by Going Back to the Basics

Back when a real-life travel agent was involved, trip planning had a personal, human touch. These seasoned experts tailored recommendations based on your specific needs as opposed to the masses. However, with the rise of social media and online booking platforms in recent decades, the process of travel planning has become fragmented and largely impersonal. Even as companies recognize the gaps in booking that extend beyond mere transactions, I’ve noticed there are still many moments where that personal, human element can be intentionally integrated to enhance a traveler’s entire experience.

How to write lead nurture emails that actually convert

There’s a pivotal moment when you first connect with a potential guest. You’ve successfully captured their attention. Your next objective is to cultivate that initial spark. The fact is, nine out of ten visitors that come to your hotel website aren’t ready to book.

Why You Shouldn’t Yell at Customer Service Agents – And More

Someone asked me a question: Sometimes I’m so frustrated when I call a company’s customer service number. I try to be nice, but that doesn’t always work. What do you think if I yell at them?

How Hotels Can Elevate Group Meetings and Events Into Memorable Experiences

The revenge travel craze that generated a spike in individual and business trips has finally made it to group meetings.

Bridging the tech gap…a dream come true!

Yes, yes, yes the contemporary tech systems the hospitality industry has been waiting for are available now and offer incredible open-ended solutions...ready for implementation.

The Return of Meetings & Events: Better and More Meaningful Than Ever

The COVID-19 pandemic brought the meetings and events industry to an abrupt halt in early 2020, leaving in-person conferences, trade shows, and corporate gatherings canceled or postponed indefinitely. Now, as restrictions have eased, meetings and events are resurging at a fast pace; however, they look slightly different.

The Lodging Conference: Staffing Challenges are Reaching a Breaking Point

Walking the halls, meeting other attendees and watching sessions at last week’s Lodging Conference in Phoenix, the general sentiment pointed to an industry that is back firing on all cylinders.

HVS Conference Takeaways: The Lodging Conference 2023

This article shares our main takeaways from the highly attended 2023 Lodging Conference in Phoenix, Arizona. It was an incredible gathering for our industry, with great ideas and insights shared, deals done, and friendships strengthened. We look forward to next year’s event!

The 7 top hotel marketing channels and how to make the most of them

The global online travel market is estimated to be worth an impressive $1 billion in 2030. The demand is there, but are you capturing your share of it? To get your piece of the pie, you need to cover multiple hotel marketing channels and optimize them for direct booking revenue.

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