Marketing & Guest Loyalty

Find out what the leading the hotel tech providers & advisors have to say about marketing tactics & tools for commercial success.


The Role of Art in Hotel Sustainability

Did you know that 39% of greenhouse gas emissions on the planet come from buildings? And over half of the materials that go into landfills in the U.S. come from construction? These are just a few of the insights shared by Jon Buerge, Chief Development Officer at Urban Villages, on The NINE dot ARTS Podcast. And Jon isn’t the only leader I’ve spoken with who is increasingly aware of the environmental impacts of real estate development.

Leveraging Guest Satisfaction and Operational Efficiency to Negotiate Better Brand Partnership Terms: Measuring the Value of the Flag Over the Door

In the competitive hospitality industry, the value of a brand partnership extends far beyond mere association. Hotel owners increasingly recognize the importance of enhancing guest satisfaction and operational efficiency and ensuring these critical elements are intricately woven into the financial fabric of their brand agreements. An innovative approach to this is negotiating clauses that allow for reduced fees and introduce potential penalties for the brand should guest satisfaction dip below an acceptable threshold. This strategy underscores the brand’s commitment to high standards, directly influencing the hotel’s success. Moreover, it raises an important question: what value does the flag over the door bring to the operation? Here’s a refined strategy to effectively incorporate this methodology into your brand partnership agreements.

Game Time: Cultivating the Modern Casino Experience

When the State of Nevada legalized gambling in 1931 as part of a legislative effort to spur economic recovery in the wake of the Great Depression, it was a watershed moment for American gaming. While it would take a few decades for the popular conception of the modern casino to truly take hold, the gaming boom would transform not just the civic landscape of Las Vegas, but the role of gambling in the popular consciousness. As important as that moment was, however, the gaming renaissance underway today may ultimately prove to be just as transformative.

Six Ways to Create Your Brand’s Experience Personality

Last week, I wrote an article that compared the different concert experiences I had with two rock legends, Bob Dylan and Ringo Starr. The title of the article summed up the point I was trying to make: Do You Give Your Customers an Experience – Or Just a Transaction?

Hotel Workflows: The Key to Simplifying Complex Operations

Hotel workflows for properties specializing in group sales can be challenging to manage all the intricacies of bookings and onsite events. From boutique properties to large management groups, streamlining operations while ensuring guest satisfaction remains a balancing act. Enter Tripleseat for Hotels: the solution designed to simplify complex workflows and revolutionize how hotels manage their group sales and events.

Exceptional Photography: The Ultimate Asset to Drive Sales!

In today’s industry, potential guests systematically search for your hotel online and photography, which is likely to be the first thing to catch their eye, will shape their perception. What they see in your visuals can make them quickly decide to book, or it might make them hesitant. One concept that explains this is the "halo effect," introduced by psychologist Edward Thorndike. It means that our overall impression of something is influenced by our initial impression of one important aspect. In hospitality, this implies that the first impression from the photographs can affect how guests view everything else about your hotel, either positively or negatively. Therefore, because visuals are so important in making sales, they should be a top priority and pushed to the highest possible standard for your hotel. But what makes photography exceptional? Let’s explore three factors to reach the desired outcome:

2024 Hospitality Benchmark Report takeaways for EMEA Hoteliers

Revinate’s 2024 Hospitality Benchmark Report has just been released, with a format that is even more engaging. This year’s report offers an in-depth analysis of over 1.8 billion emails and more than 37 million guest reviews from 2023.

Guest satisfaction and how its related to F&B culinary arts

Guest satisfaction within food and beverage and culinary is intricately linked to the overall dining experience, encompassing elements such as food quality, service, ambiance, and the influence of social media. Positive online reviews and engaging content can heighten satisfaction, while negative feedback may tarnish a restaurant’s reputation. Upholding exemplary culinary standards and maintaining a strong online presence are pivotal in the intersection of food and beverage and culinary arts departments.

Do You Give Your Customers an Experience – Or Just a Transaction?

In the past few months, I’ve been to several concerts. I’d say the entertainers were legends in the industry. Two of them were Bob Dylan and Ringo Starr (of the Beatles). Both are talented beyond words. They both have successful careers. They have both been inducted into the Rock and Roll Hall of Fame. It’s important for you to know this, just in case you don’t know who they are. It’s a generational thing. If you were born in this century, you probably don’t know either of them, but trust me, they are rock stars and legends!

Building Brands: Trends and Challenges in Real Estate Branding

Creative Supply founder Youri Sawerschel and Frame Magazine’s Tracey Ingram get together for the fourth in a series on space and branding, bringing together insights from Sawerschel’s realm of brand strategy and brand design, and Ingram’s role as editor at large for one of the world’s leading interior-design publications. Here they discuss the current trends and (communication) challenges of the real estate industry.

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