Marketing & Guest Loyalty

Find out what the leading the hotel tech providers & advisors have to say about marketing tactics & tools for commercial success.


Revolutionizing the Guest Journey: Stay Experience

An effective hospitality technology stack should focus on the following seven (7) core areas of the guest journey while delivering a “data process flow” to facilitate the required operational capabilities that align with the hospitality provider’s desired guest experience with consideration for future requirements:

How Can Hotels Use PMS Capabilities to Improve Guest Review Scores?

Hospitality has traditionally been a reactive service model. Guests shop for hotel stays, peruse reviews, secure a booking, attend their stay and depart with a review in mind. However, travelers have often been known to leave reviews mid-stay as issues or surprises challenge and delight them. Operators who fail to account for these guests are open to allowing negative reviews to color their property’s reputation, even if these sentiments can be addressed before guests leave. Operators can take a proactive stance using modern property-management systems (PMS) and do just that.

Takeaways from the 2024 Boutique Hotel Investment Conference by BLLA: Reviving the Spirit of Boutique Hotels

FIAF Florence Gould Hall Theater was bustling in early June with another successful Boutique Hotel Investment Conference. Kudos to the BLLA team for executing a great event! This article presents some key takeaways from HVS attendees Patricia Shih (HVS Consulting & Valuation) and Marcus Lee (HVS Asset Management & Advisory).

The Blame Game: When Marketing Blames Revenue Management and Vice Versa

Picture this: Marketing campaigns are in full swing, beautifully crafted, and meticulously executed to entice guests. Meanwhile, the revenue management team is diligently fine-tuning pricing strategies to optimize profits. Peaceful and cohesive like a Paula Detlefsen painting. That is until occupancy rates falter or revenues don’t meet expectations, then the fingers begin to point.

Driving Hotel Digital Marketing Momentum

In the ever-evolving, fast-paced landscape of hotel digital marketing, maintaining momentum is key to navigating the challenges and opportunities it presents. At Newport Hospitality Group (NHG), we’ve found success by embracing three core principles: methodical execution, continuous optimization, and relentless innovation. Our business is about people, and our digital strategy is no exception. It’s about connecting with our guests in meaningful ways and delivering experiences that exceed their expectations.

Start With YES … Even If It Doesn’t End That Way

It’s time to revisit the idea of avoiding the word no, but this time, I want to approach it from a different angle. First, let me tell you about my friend Dr. Nido Qubein, a devoted husband and father, motivational speaker, entrepreneur, president of High Point University, and mentor to many, who came to this country when he was 17 with little more than $50 to his name. Almost 50 years ago, he attended High Point University, never dreaming that one day he would be president of the institution, a position he accepted in 2005.

Four takeaways from NAVIGATE Miami 2024

Revinate’s annual hospitality conference, which focused on industry updates, growth plans, and new product launches, has concluded for the year — and we are still buzzing with excitement!

Overcome the Challenge of Showcasing Your Event Space’s Potential

As a restaurant, hotel, or venue manager, you know the key to booking more events is effectively showcasing your spaces’ potential. But static photos and descriptions only go so far in helping clients visualize how your rooms could be transformed for their special occasions. That’s where tech innovations like 2D and 3D event diagramming of your event space come in to help overcome this challenge.

3 Guest Experience Tips from Award-Winning Hoteliers

If you’re looking for ways to improve guest experience at your hotel, who better to get advice from than hoteliers who’ve won awards thanks to the fantastic experiences that they provide their guests?

Leveraging Data Insights in Hospitality: The Role of P2P Systems in Improving Decision-Making

Over the last several years, hoteliers have been forced to tackle a variety of emerging challenges head-on, from labour shortages to supply chain disruptions and rapidly evolving guest demands. As travel volumes recover, leading hotels are investing in digital transformation and refreshed amenities for an increasingly experience-driven audience.

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