Marketing & Guest Loyalty

Best available rate (BAR) was the most commonly adopted strategy for pricing hotel rooms back in the 90s, but as the hospitality industry has evolved and become a sophisticated digital ecosystem of OTAs, own brand channels, and systems, a new pricing model was needed.

There’s preparing for a championship game, and then there’s preparing for March Madness.

Can you guess the one month where two billion people, annually, are eagerly looking forward to?

One of the most overlooked skills in getting a project over the finish line is not listing everything that needs to be done but deciding what will not get done. It’s easy to make an endless to-do list and allocate more resources in the hope that everything will magically fall into place. It rarely does.

The hospitality industry is at a crossroads. Mergers and acquisitions abound, shining a spotlight on the increasing role of hotel management groups centralizing and automating operations. With an influx of new technology aimed at increasing efficiency, hoteliers are facing a critical question: How do we navigate system fragmentation, choose the right tech partners, and ensure our business remains competitive in an increasingly complex environment?

The best hospitality experiences don’t just happen – they’re designed. And increasingly, artificial intelligence (AI) is playing a central role in shaping the way hotels anticipate and meet guest expectations.

Luxury travelers have long expected the best—flawless service, impeccable surroundings, and seamless experiences. But in 2025, excellence is no longer just about aesthetics and service; it’s about efficiency, personalization, and frictionless convenience. Today’s high-end guests demand the same technological sophistication from hotels that they experience in their daily lives, from mobile-first service to AI-driven personalization.

With all the talk of AI, ChatGPT and more, I’m often asked when interviewed, What’s changed in customer service?

Digital marketing can feel like an elusive game. Just as you nail your strategy – something changes. By weaving data strategies into your digital marketing approach, you’ll facilitate short-term and long-term success with targeted high-value audiences. It’s a secure way to capture commercial growth at the Find, Book, and Grow stages of the customer journey.

Housekeepers are the backbone of the hotel industry, but they need a little help to support our business today. Rising guest expectations and the need for greater efficiency have been a drain on housekeepers’ ability to keep pace with the needs of their position. Therefore, many independent hotel operators are reworking their approach to technology to give housekeeping teams a hand.