Marketing & Guest Loyalty

The hospitality industry is currently undergoing a revolution, leaving behind traditional methods for a digital approach. Digital key technology stands at the forefront of this change, offering guests unprecedented convenience. Yet, in the rush to embrace the future, one vital component has often been overlooked: reliability. In an industry where guest safety and satisfaction are paramount, a reliable digital key solution is not an option—it’s essential. OpenKey has positioned itself not just as another solution in this space but as the gold standard in reliability for digital key solutions. As OpenKey takes the lead, it prompts us to consider: what are the challenges when shifting from traditional keycards to digital keys?

Back when a real-life travel agent was involved, trip planning had a personal, human touch. These seasoned experts tailored recommendations based on your specific needs as opposed to the masses. However, with the rise of social media and online booking platforms in recent decades, the process of travel planning has become fragmented and largely impersonal. Even as companies recognize the gaps in booking that extend beyond mere transactions, I’ve noticed there are still many moments where that personal, human element can be intentionally integrated to enhance a traveler’s entire experience.

There’s a pivotal moment when you first connect with a potential guest. You’ve successfully captured their attention. Your next objective is to cultivate that initial spark. The fact is, nine out of ten visitors that come to your hotel website aren’t ready to book.

Someone asked me a question: Sometimes I’m so frustrated when I call a company’s customer service number. I try to be nice, but that doesn’t always work. What do you think if I yell at them?

The revenge travel craze that generated a spike in individual and business trips has finally made it to group meetings.

Yes, yes, yes the contemporary tech systems the hospitality industry has been waiting for are available now and offer incredible open-ended solutions...ready for implementation.

The COVID-19 pandemic brought the meetings and events industry to an abrupt halt in early 2020, leaving in-person conferences, trade shows, and corporate gatherings canceled or postponed indefinitely. Now, as restrictions have eased, meetings and events are resurging at a fast pace; however, they look slightly different.

Walking the halls, meeting other attendees and watching sessions at last week’s Lodging Conference in Phoenix, the general sentiment pointed to an industry that is back firing on all cylinders.

This article shares our main takeaways from the highly attended 2023 Lodging Conference in Phoenix, Arizona. It was an incredible gathering for our industry, with great ideas and insights shared, deals done, and friendships strengthened. We look forward to next year’s event!

The global online travel market is estimated to be worth an impressive $1 billion in 2030. The demand is there, but are you capturing your share of it? To get your piece of the pie, you need to cover multiple hotel marketing channels and optimize them for direct booking revenue.