Marketing & Guest Loyalty

Have you heard? Social and corporate event planners are turning to hotels to make their event dreams a reality. Maybe you are not surprised since you have the trifecta of offerings that many planners want, a variety of event spaces, sleeping rooms, and AV. But are you ready for the growing wish lists now that they can finally turn their event plans into reality?

U.S. Travel Association recently hosted its Future of Travel Mobility conference which brought together seasoned policymakers and influential industry and business leaders to explore the exciting new innovations that will shape travel’s future—and the policies that will help us get there.

Wholesalers play an important part in hotel distribution, especially if you have large inventories to fill. But they’re also a major sore spot for the industry, with problems like rate leakage (when wholesalers pass on rates to OTAs to who undercut the ‘brand.com’ site) often creating distribution nightmares.

Just a few weeks ago, I wrote about how to create trust with customers. No doubt, a customer who trusts you is more likely to do business with you. And while that is obviously important, creating trust with employees may be even more so. A company that is trusted by customers is first trusted by employees.

Digital disruption represents a transformation that is caused by emerging digital technologies and business models. These innovative new technologies and models can impact the value of existing products and services offered in the hotel industry.

At Expedia Group Media Solutions, we know how important it is to create effective display ads and ads that stand out. But what happens when a travel shopper clicks on an ad? Leading travel shoppers to an engaging landing page where they can quickly learn more and book their next trip is a crucial step in the path to purchase. In this post, we’ll discuss some of the options you have when you partner with us to deliver a compelling landing page as part of your campaign.

Princess Cruises has created a device that unlocks a world of possibilities for cruise guests. The device is called Medallion, and it is a chip that can be worn as a necklace or bracelet that allows a guest to customize their experience. The Medallion has an App that guests can access to help them, for instance, locate family members on the ship or set food preferences across restaurants.

The population in Europe is continuously aging. A declining birth rate combined with a higher life expectancy (women: 83 years; men: 78 years)1) are the main reasons for this development. According to the European Commission, people aged 65+ will represent 30 % of the total population in Europe while they currently represent 20 %2). Besides the increasing challenges in the labour market (the last birth cohorts of baby boomers are retiring within the next few years), we also need to think of attractive and dignified living solutions for seniors. At one point all people must ask themselves how, where and with whom they want to live when they retire. Usually, the answer is quite clear. People want to stay in their apartment or house where – in most cases – they have been living for many years. Nevertheless, many factors can make it challenging for seniors to stay in their familiar environment. Besides the potential need for assistance (with the household, groceries etc.), loneliness – for example, due to divorce or loss of a partner – is a severe issue considered to be a hidden pandemic as per the World Health Organisation.

Let’s begin with a provocative question: “Has ‘Digital Transformation’ actually helped your guests?”

With sustainability and ESG high up on the agenda at the Future Hospitality Summit (FHS) in Dubai this week, we asked a number of industry partners how they are leading the change when it comes to sustainable tourism and hospitality.