
The 2022 United Nations Climate Change Conference, also known as COP27, took place from 7-18 November 2022. Sponsored by EHL and nominated by CarbonCare InnoLab (CCIL), I was grateful to have the opportunity to participate in this large annual climate conference in Sharm El Sheikh, Egypt.
Hoteliers have a language problem, but it’s not what you think. It’s not the ability to speak to people from other countries. It’s the way they sell their products – their rooms. Given the amount of competition in the hotel industry, you would think that product differentiation would be a priority. But go to almost any hotel website and you will find the exact same products. The Standard Room. The Superior Room. The Junior Suite.
Mark Britton Jones, Consultant Faculty at Glion Institute of Higher Education’s London campus, attempts to answer a question on which the health of a multi-billion dollar market depends – what is luxury going to look like a decade from now?
We have all been there. You are scrolling through rates for a hotel room, find one that looks great, and then you see the dreaded words “additional fees may apply.” Suddenly, that great rate doesn’t seem so great anymore. As a consumer, it can be frustrating to see those additional fees. Often, we don’t even know what they are for. What is a kitchen fee? What does the service fee cover? How much are they going to be?
For most consumers, finding a hotel comes down to searching a destination for the best priced room that passes the brand preference or loyalty filter. This activity is done via a search engine like Google, an OTA, or, if loyalty is involved, a brand site. Yes, there are many other sites and resources for consumers to choose from, but they all come down to the same experience: a list of room types ordered by price.
The use of videos in higher education has grown since the emergence of MOOCs in the early 2010s. With the pandemic, the digitization of education has dramatically accelerated, and, as a result, teachers have been forced to turn to new practices to facilitate online learning, including educational videos.
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