Revenue Management & Channel Opt

Never one to overlook the intrinsic benefits of the great outdoors, Omni Hotels & Resorts has elevated its outdoor meeting space to not only meet the needs of groups looking for a next level of comfort and care in regards to COVID-19 protocols, but also to showcase the phenomenal spaces that already existed at Omni branded properties.

Nothing replaces the human touch, and we’ve yet to see a machine learning messaging app or AI program that can make a customer feel just as confident in a product as a direct interaction with a live representative. This we are saying even in the face of so much innovation as a result of COVID-19. But this being a tech-centric world and one where guests expect customer service to be exceedingly fast (and safe), various pieces of software can make your team insurmountably better at their jobs.

Data is like gold for hotel marketers — but only if it’s good data. Learn all about how bad data can make your marketing fall flat, and discover our step-by-step process for cleaning up your database.

Hotel History: St. Regis Hotel (550 rooms) : In 1904, Colonel John Jacob Astor broke ground for the building of the St. Regis Hotel at the corner of Fifth Avenue and 55th Street, in the most exclusive residential section of New York at the time.

A Pathways Discovery Hospitality Bridging Healthcare (H2H) panel was held at the School of Hotel and Restaurant Management at Northern Arizona University exploring senior living and hotel/hospitality management. Michael Tompkins chaired the expert panel; his background is in both the medical field and hospitality industry. He transitioned from healthcare as a registered nurse manager in long-term care to hospitality with Canyon Ranch Health Resorts as part of their Executive Management team.

People do not resist change, they resist loss. Loss of what is familiar, what they know and what does not frighten them. Losing that creates fear, fear of the unknown, fear of what could be and an unchosen, unseating of a daily norm.

Express check in (also known as mobile check in or contactless check in) enables guests to check themselves into rooms, without having to visit the front desk. Guests often access this through their mobile phones.

As we are all aware, budgeting for 2022 will present some challenges. Without a crystal ball we are going to need to use our knowledge to form new ways to plan for our future. While historical drivers helped hoteliers in previous years with their future planning, it’s a whole new ballgame today, as the very way a hotel operates is radically different from even a year ago. As in the past, just comparing departmental profits from previous months is just one piece of the puzzle. To have better, more accurate budgeting numbers for the year ahead, hoteliers need to re-evaluate their drivers and establish a new baseline data set.

The past 18 months have been challenging for so many in the hotel industry. Our “Checking In” videos spotlight key advertising partners to understand how they navigate such challenges and find success. In this edition we check in with Brandon Romero, the Area General Manager of PA Hospitality, to hear how he prioritizes his people and adjusted his marketing strategy to drive demand even during the global pandemic. Watch the video and then read on to find how Brandon continues to look ahead to a post-pandemic world. The approach Brandon takes can be a learning for us all who care deeply about helping the hotel industry recover and rebuild.

The Student Business Project (SBP) is a much appreciated and anticipated module for final year EHL Bachelor students. Its aim: to give students real-life, hands-on, practical experience of what it means to set up and run a business from every possible angle, in conjunction with the requirements of a business partner who has enlisted their help, insights and know-how.