Revenue Management & Channel Opt

Best available rate (BAR) was the most commonly adopted strategy for pricing hotel rooms back in the 90s, but as the hospitality industry has evolved and become a sophisticated digital ecosystem of OTAs, own brand channels, and systems, a new pricing model was needed.

There’s preparing for a championship game, and then there’s preparing for March Madness.

Imagine walking into a hotel where everything feels tailored to you. The front desk greets you by name, your room is set at your ideal temperature, and your dinner reservation at that impossible-to-book restaurant? Already secured. No awkward delays, no fumbling with paperwork—just seamless hospitality.

If you would have asked us a year ago whether or not a robotic massage would work at a hotel wellness center, our answer would have been, “Only rarely.” Our judgment didn’t completely rule out these automated treatment tables from the welltech conversation, but we firmly believed that a great massage is achieved from both the physical pressure on muscles in combination with the psychological restoration that comes from the patient-therapist relationship.

For hoteliers, balancing group and transient bookings is a constant challenge. Both segments offer unique advantages and play crucial roles in a hotel’s revenue strategy.

One of the most overlooked skills in getting a project over the finish line is not listing everything that needs to be done but deciding what will not get done. It’s easy to make an endless to-do list and allocate more resources in the hope that everything will magically fall into place. It rarely does.

The hospitality industry is at a crossroads. Mergers and acquisitions abound, shining a spotlight on the increasing role of hotel management groups centralizing and automating operations. With an influx of new technology aimed at increasing efficiency, hoteliers are facing a critical question: How do we navigate system fragmentation, choose the right tech partners, and ensure our business remains competitive in an increasingly complex environment?

The best hospitality experiences don’t just happen – they’re designed. And increasingly, artificial intelligence (AI) is playing a central role in shaping the way hotels anticipate and meet guest expectations.

We do LOOOOOVVVEEEE our acronyms, no? ADR, RevPAR and to anyone outside the industry it feels like we are speaking in tongue. Well, we kinda are.

Luxury travelers have long expected the best—flawless service, impeccable surroundings, and seamless experiences. But in 2025, excellence is no longer just about aesthetics and service; it’s about efficiency, personalization, and frictionless convenience. Today’s high-end guests demand the same technological sophistication from hotels that they experience in their daily lives, from mobile-first service to AI-driven personalization.