Revenue Management & Channel Opt

Reinventing your hotel’s revenue & channel strategy? From revenue management courses to tech considerations, you’ve come to the right place.


Adjusting for Inflation: Should You Raise Your Hotel Room Rates?

If you’ve scanned through the top news stories of the last few months, you’re likely well acquainted with the post-pandemic elephant in the room: record-high inflation. As expected, the collective (and prolonged) halt of global economies, the subsequent critical supply chain disruptions, and the ongoing war in Ukraine has placed significant pressure on the economic outlook. With inflation staying low over the last ten years (1.88% on average), the current rise (8% annual average in 2022) has begun to make ripples across industries, and hospitality is no exception.

Sustainably speaking: an EHL Hospitality Business School Student’s journey to COP27

The 2022 United Nations Climate Change Conference, also known as COP27, took place from 7-18 November 2022. Sponsored by EHL and nominated by CarbonCare InnoLab (CCIL), I was grateful to have the opportunity to participate in this large annual climate conference in Sharm El Sheikh, Egypt.

ABS speaks your guest’s language

Hoteliers have a language problem, but it’s not what you think. It’s not the ability to speak to people from other countries. It’s the way they sell their products – their rooms. Given the amount of competition in the hotel industry, you would think that product differentiation would be a priority. But go to almost any hotel website and you will find the exact same products. The Standard Room. The Superior Room. The Junior Suite.

Death by Excel. Of Hospitality, Automation, Boredom (and Lord of the Rings)

"Is life not a thousand times too short for us to bore ourselves?" Philosopher Friedrich Nietzsche famously addressed the negative consequences of boredom, and, I must say, I agree. In the German language, specifically, the term "boredom" is perfectly represented by the word "Langeweile," which can be loosely translated as "long while." This linguistic construction, composed of "lange" (long) and "Weile" (while), reflects the assumption that boredom is characterized by a perception of time passing slowly. Let me show you this empirically. Remember when your nerdy friend invited you to sit through Peter Jackson’s Lord of the Rings director’s cut edition*? That’s langeweile.

Luxury 2032 - a glimpse into the future for the world’s dream factory

Mark Britton Jones, Consultant Faculty at Glion Institute of Higher Education’s London campus, attempts to answer a question on which the health of a multi-billion dollar market depends – what is luxury going to look like a decade from now?

The Pros and Cons of Displaying Additional Mandatory Fees

We have all been there. You are scrolling through rates for a hotel room, find one that looks great, and then you see the dreaded words “additional fees may apply.” Suddenly, that great rate doesn’t seem so great anymore. As a consumer, it can be frustrating to see those additional fees. Often, we don’t even know what they are for. What is a kitchen fee? What does the service fee cover? How much are they going to be?

ABS is the next evolution in hotel inventory merchandising

For most consumers, finding a hotel comes down to searching a destination for the best priced room that passes the brand preference or loyalty filter. This activity is done via a search engine like Google, an OTA, or, if loyalty is involved, a brand site. Yes, there are many other sites and resources for consumers to choose from, but they all come down to the same experience: a list of room types ordered by price.

Top 10 best practices for making educational videos

The use of videos in higher education has grown since the emergence of MOOCs in the early 2010s. With the pandemic, the digitization of education has dramatically accelerated, and, as a result, teachers have been forced to turn to new practices to facilitate online learning, including educational videos.

Are Hospitality Operations Moving Beyond Hotel Specific Tech?

Hotel operations and maintenance technology has evolved significantly over the years. In the past, hoteliers relied on pen and paper to track guest information, room assignments, and maintenance requests. Communication between staff was often done through radios or in-person conversations. As technology advanced, hotels began to use spreadsheets and word documents to manage their operations, but these tools were limited in their capabilities and required manual data entry.

The Seattle Convention Center Enters a New Era

On January 25, 2023, the Seattle Convention Center (SCC) is debuting the completion of its expansion, known as Summit. The building, which has been under construction since 2018, nearly doubles the capacity of the convention center facilities. The existing building, Arch, features 432,988 total square feet, while Summit features 573,770 square feet, including a 14,000-square-foot Garden Terrace.

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