Hotelier Perspectives

Look no further for unique insights and actionable advice from the hospitality industry’s most distinguished thought leaders and experts.

Helping the World Reopen, One Shot at a Time

While some countries are already discussing the rollout of COVID-19 booster shots, most people in developing countries still haven’t received their first shots. It should come as no surprise that affluent countries have greater access to vaccines than poorer countries, leaving the vast majority—even frontline healthcare workers—vulnerable to the virus. In addition, when travelers are ready to venture out again, they want to be sure they’re traveling responsibly. Here we talk about how Expedia Group is proactively helping to bring us all one step closer to traveling and welcoming the world again.

Elite Hotels invests in the future to create the best guest experience

Elite Hotels of Sweden is one of the country’s largest privately-owned hotel businesses. Known for its beautifully restored historical properties and dedication to environmental sustainability, Elite Hotels has renewed its focus on improving the guests’ digital experience. While many of its competitors curtail investment, Elite Hotels is looking to optimize each step of the guest journey, from marketing, booking, and on-property experience to post-checkout communication.

Tech Doesn’t Replace But Supports Guest Communications

Nothing replaces the human touch, and we’ve yet to see a machine learning messaging app or AI program that can make a customer feel just as confident in a product as a direct interaction with a live representative. This we are saying even in the face of so much innovation as a result of COVID-19. But this being a tech-centric world and one where guests expect customer service to be exceedingly fast (and safe), various pieces of software can make your team insurmountably better at their jobs.

The Importance of Clean Guest Data

Data is like gold for hotel marketers — but only if it’s good data. Learn all about how bad data can make your marketing fall flat, and discover our step-by-step process for cleaning up your database.

Would customers pay to do business with you?

Think about this … what if you were to charge a customer just to talk to you about what you would sell them? Or, if you own a retail store, a fee to enter the store. What would you have to do for your customers to be willing to pay for the privilege of buying your products or services?

Nobody Asked Me, But… No. 254: Hotel History: St. Regis Hotel

Hotel History: St. Regis Hotel (550 rooms) : In 1904, Colonel John Jacob Astor broke ground for the building of the St. Regis Hotel at the corner of Fifth Avenue and 55th Street, in the most exclusive residential section of New York at the time.

Innovations for the Future of Senior Living: Hospitality Bridging Health (H2H)

A Pathways Discovery Hospitality Bridging Healthcare (H2H) panel was held at the School of Hotel and Restaurant Management at Northern Arizona University exploring senior living and hotel/hospitality management. Michael Tompkins chaired the expert panel; his background is in both the medical field and hospitality industry. He transitioned from healthcare as a registered nurse manager in long-term care to hospitality with Canyon Ranch Health Resorts as part of their Executive Management team.

How to adopt express check in at your hotel

Express check in (also known as mobile check in or contactless check in) enables guests to check themselves into rooms, without having to visit the front desk. Guests often access this through their mobile phones.

How to Craft a Hotel Product Presentation and Brand Experience, Based on Consumer Insights?

Have you ever visited a hotel website or saw any luxury product that made you feel: "I want this..."?

Hotel Bookings - What is the Guest's Decision-Making Process?

In today’s highly competitive online travel marketplace, it is vital that hotels understand who their consumers are and what their decision-making process entails when making hotel bookings.

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