The Digital Transformation of Hospitality: Why the Right Technology is the Bedrock of Great Guest Service
By Aaron Shepherd
What is the bedrock of great service? This is a question that any service provider should be well equipped to answer, but there is, perhaps, no industry more deeply rooted in the art of service than hospitality. Hotel and travel brands are, after all, in the business of experience; specifically, experience as a service, and today’s guest expects best-in-class service at every turn. So, let me ask you again, hoteliers: what is the bedrock of great guest service? The answer, if you ask me, is quite simple: technology.