Avoid These 3 Guest Online Experience Mistakes Holding Back Your Direct Bookings!
By Antoine Foucard
Not all guests get guidance from travel agents when booking a hotel. For them, the online experience is particularly important as it represents the main aspect of their booking decision. During this process, everything potential guests see online is important because, at that point, they are assessing whether or not you are the ideal hotel for their stay. This can be explained by the hotel sentiment score, which measures on a 100% scale how positively your hotel is perceived by potential guests. A study by the Texas Christian University and the University of South Carolina found that a 1% improvement in a hotel’s sentiment score could lead to a 0.38% increase in bookings. Therefore, to maximize your hotel’s sentiment score which will increase direct bookings, here are three guest online experience mistakes you should avoid: