
In a confrontation with a customer, you have a goal: win the customer, not the argument. I’ve written about this before, and it’s worth coming back to this topic from another angle with a different example.
At the risk of stating the obvious, hoteliers are in business to make money. But the foundation of the business is offering your guests a positive experience in exchange. A significant portion of your efforts to bring in more revenue hinge on understanding what your guests are looking for and finding the most efficient way to offer it to them.
Fairmont’s ambitious Beyond Limits campaign embodies the essence of this luxury brand’s recognition that accommodations are infinitely more than comfortable beds. The brand-wide campaign epitomizes one of the tenets of the Mille Club, a program we (Hotel Mogel) run designed to inspire any hotelier with lessons from the five-star, thousand-dollar-plus-ADR hotspots around the globe. In short, this timeless tenet is guests want unique experiences.
Earlier this week I was talking to a regional commercial head of Asia for one of the world’s largest hotel chains and the view forward into 2024 is one of concern, to say the least.
Curate Executive Insight Forum is an exclusive benefit of HSMAI Organizational Members – to get together with other executives, collaborate and learn about the most pressing topics in our industry. In early November in Long Beach, CA, over 70 industry leaders gathered for Curate 2023 on Demystifying AI, a topic increasingly central to our industry’s future. In this newsletter, we want to share some of the take aways from the mind-bending day of Curate for all Organizational Members who receive Executive Insights.
The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius.
In this case study, we dive into the journey of a Hotel Management company located in the US that faced initial setbacks with their Facebook Ads efforts and how a strategic and complex approach led to remarkable success in driving bookings for their Branded Hotel.
The 2023 edition of the Caribbean Hotel Investment Conference & Operations Summit (CHICOS) brought over 300 attendees to the Westin Beach Resort & Spa St. Thomas, USVI, for several days of networking and industry insights from key stakeholders in the region. This article provides k
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