
ABS speaks your guest’s language
By Jos Schaap
Hoteliers have a language problem, but it’s not what you think. It’s not the ability to speak to people from other countries. It’s the way they sell their products – their rooms. Given the amount of competition in the hotel industry, you would think that product differentiation would be a priority. But go to almost any hotel website and you will find the exact same products. The Standard Room. The Superior Room. The Junior Suite.