Travel & Data Trends

Despite a disruptive start to this year’s summer season in Europe, our latest Hotel Business Barometer results reveal a positive shift in sentiment across the hotel industry. Below are some of the key hotel data updates from Hoteliers we surveyed and our market trends analysis, published in our September edition of The Hotelier PULSE Report:

Occupancy within the Downtown submarket remained stable, consistently registering near the 70% mark, for the five years prior to the pandemic. Average daily rate (ADR) growth during that period was also consistent at a compound annual growth rate (CAGR) of 3.0%. These metrics illustrate the strength and stability of the local market, even in 2018 when the city lost its largest convention, Outdoor Retailer, as it moved to Denver, Colorado. The number of events held at the Salt Palace Convention Center rebounded in 2019. Convention attendance surpassed one million delegates in the two years prior to the pandemic.

Never one to overlook the intrinsic benefits of the great outdoors, Omni Hotels & Resorts has elevated its outdoor meeting space to not only meet the needs of groups looking for a next level of comfort and care in regards to COVID-19 protocols, but also to showcase the phenomenal spaces that already existed at Omni branded properties.

Data is like gold for hotel marketers — but only if it’s good data. Learn all about how bad data can make your marketing fall flat, and discover our step-by-step process for cleaning up your database.

Hotel History: St. Regis Hotel (550 rooms) : In 1904, Colonel John Jacob Astor broke ground for the building of the St. Regis Hotel at the corner of Fifth Avenue and 55th Street, in the most exclusive residential section of New York at the time.

A Pathways Discovery Hospitality Bridging Healthcare (H2H) panel was held at the School of Hotel and Restaurant Management at Northern Arizona University exploring senior living and hotel/hospitality management. Michael Tompkins chaired the expert panel; his background is in both the medical field and hospitality industry. He transitioned from healthcare as a registered nurse manager in long-term care to hospitality with Canyon Ranch Health Resorts as part of their Executive Management team.

People do not resist change, they resist loss. Loss of what is familiar, what they know and what does not frighten them. Losing that creates fear, fear of the unknown, fear of what could be and an unchosen, unseating of a daily norm.

While the impacts of the COVID-19 pandemic on the lodging industry are ongoing, this tenth annual HVS Lodging Tax Study quantifies the revenue impact of the pandemic over the past year. An analysis of 25 major US markets shows losses totaling approximately $1.3 billion in 2020 from historical levels in 2019. HVS forecasts a loss of $1.45 billion in rooms revenue in 2021 from a baseline scenario with no pandemic. HVS also provides historical data on tax rates and the collection and distribution of revenue from lodging taxes levied in all 50 States and the 150 largest US cities.

It's no secret that after COVID, staycations – vacations near to home, within the same city, or at drive-able destinations – are becoming increasingly popular around the world. Staycations allowed people to escape their daily routines post the many lockdowns, while also helping the hotel industry in weathering the COVID-storm when demand from all other customer groups came to a halt.

Creative Supply founder Youri Sawerschel and Frame Magazine’s Tracey Ingram sit down for the first in a series on space and branding, bringing together insights from Sawerschel’s realm of brand strategy and brand design, and Ingram’s role as editor at large for one of the world’s leading interior-design publications. Here they talk about the future of hotels, post-pandemic.