Representing the change needed by the fragmented hotel and travel technology landscape, techtalk.travel is a dynamic community of hospitality innovators ranging from hoteliers and hotel owners to industry students and tech providers.
With the power of idea collaboration and shared knowledge with key stakeholders, game-changers and industry influencers we aim to be the go-to resource for neutral hospitality technology content.
Additionally the platform allows technology providers to educate about their services promoting sales, marketing, distribution and to build loyalty through the techtalk.travel community.
Revenue Management & Channel Optimization
Pricing – The Ripple Effect
APIs & Integrations Visual
This infographic highlights the four main Application Programm Interfaces (API) protocols available, typical applications they can be applied to and the potential business benefits achieved from applying the use of API’s within a hotel’s technology stack. These are examples only, how individual hotels and company’s apply API’s within their own tech stack may vary based on the technologies being used. Download infographic here: https://www.techtalk.travel/post/infographic-apis-integrations-benefits
This infographic highlights the four main Application Programm Interfaces (API) protocols available, typical applications they can be applied to and the potential business benefits achieved from applying the use of API’s within a hotel’s technology stack. These are examples only, how individual hotels and company’s apply API’s within their own tech stack may vary based on the technologies being used. Download infographic here:
https://www.techtalk.travel/post/infographic-apis-integrations-benefits
Marketing & Guest Loyalty
Demand Generation: The Pivot – A human first strategy
Looking beyond our industry to cross-pollinate ideas, business practices and operations, is critical to re-architecture and successful change management. Back in 2008, I was fascinated by the changes in revenue strategies employed by the telecoms industry, namely unbundling traditional offerings and then empowering the consumer to re-bundle meaningfully. In other words, they realized that each consumer placed value on their services in a different way and that by breaking down their traditional bundles, they could actually drive incremental revenue through a modular approach with happier customers in the process. Sounds like a logical plan to me. In my mind, this was an essential step in redefining their approach to demand generation. Read full article here: https://www.techtalk.travel/post/demand-generation-pivot-human-first-value-strategy
Looking beyond our industry to cross-pollinate ideas, business practices and operations, is critical to re-architecture and successful change management. Back in 2008, I was fascinated by the changes in revenue strategies employed by the telecoms industry, namely unbundling traditional offerings and then empowering the consumer to re-bundle meaningfully. In other words, they realized that each consumer placed value on their services in a different way and that by breaking down their traditional bundles, they could actually drive incremental revenue through a modular approach with happier customers in the process. Sounds like a logical plan to me. In my mind, this was an essential step in redefining their approach to demand generation.
Read full article here
https://www.techtalk.travel/post/demand-generation-pivot-human-first-value-strategy
Modern Demand Generation
This infographic considers some factors that go into ultimately serving guests’ expectations whilst also focusing on factors driving further revenue opportunities for hotels. Download infographic here: https://www.techtalk.travel/post/infographic-modern-demand-generation-using-attribute-based-selling
This infographic considers some factors that go into ultimately serving guests’ expectations whilst also focusing on factors driving further revenue opportunities for hotels. Download infographic here:
https://www.techtalk.travel/post/infographic-modern-demand-generation-using-attribute-based-selling
Hotelier Perspectives
Kevin King, Chief Operating Officer at Shiji Group speaks with André Baljeu, Founder at techtalk.travel
Contact
André Baljeu
Founder techtalk.travel
Email: info@techtalk.travel