Founder & CEO
Australian Revenue Management Association
Melissa Kalan’s life philosophy is centered on the principle of “always learning”, and with this, she empowers organizations to lead a revenue management culture from the top down that influences both profits and staff retention.
Having successfully founded ARMA – Australian Revenue Management Association and the APAC Revenue Management Summit, Melissa makes the specialized but critical business discipline of revenue and yield management achievable for all accommodation operators by providing quality and accessible education pathways for their people.
Her background includes revenue and yield management positions within Qantas Airways Limited, and The Ritz-Carlton, Hotel Company.
Melissa implemented best-practice techniques at various The Ritz-Carlton properties in the Asia Pacific region, developed and owns the first nationally accredited short course in revenue and yield management, and created the Professional Membership Framework which is a pathway of education to upskill industry from beginner to Masters.
She also developed the YIELDMAX ®simulation game licensed to academic institutions globally.
Melissa has consulted on various revenue strategy and commercial projects for organizations such as BIG4 Holiday Parks Australia, Discovery Parks, ALH Group, Majestic Hotels, Wyndham Hotels, Choice Hotels Asia-Pacific, Apollo Motor Homes, and Coral Sea Resort.
With a passion for upskilling, building thriving communities, and driving member value, Melissa has created a fast-growing global network of revenue and yield management focused professionals and academic and corporate partners.
Our community has said, “Melissa de-mystifies the revenue and yield management process by designing training material at exactly the right level for their employees and with quality material, customized e-learning solutions, and real-life broad industry experience”.