Chief Revenue Officer
Del Ross is the Chief Revenue Officer of Hotel Effectiveness, the leading labor optimization technology provider for hotels. Del is a former Senior Advisor with McKinsey & Company, a global strategy consulting firm, where he developed commercial and go-to-market programs for the world’s largest travel suppliers, intermediaries, and technology vendors. Previously, he led commercial efforts for IHG Americas, where he was responsible for over $12 billion in annual room revenues for over 3,600 hotels. Del is an e-commerce pioneer and holds multiple marketing technology patents.