Akira Hirasata

Akira Hirasata

Preferred Hotel
Director, Hotel Revenue Optimization for Japan

Akira Hirasata, Director, Hotel Revenue Optimization for Japan, serves to provide comprehensive revenue management support and value to the Preferred Hotels & Resorts portfolio. Akira is responsible for maximizing hotel revenue and providing tailored revenue management and distribution solutions to member hotels.

Akira began his career with Preferred Hotels and Resorts in 2017 as Senior Manager of Revenue Account Management and in 2019, he was promoted to Director, Hotel Revenue Optimization. Prior to joining Preferred Hotels and Resorts, Akira started his career in the hospitality industry in 2007 at The Peninsula Tokyo where he spent 8 years in reservation and revenue roles. In 2015, he joined Aman Tokyo as Revenue Manager and soon promoted to Cluster Revenue Manager in 2016, overseeing Aman’s multiple properties across Japan. Akira is a certified revenue management executive and a certified hospitality digital marketer by HSMAI.