EMEA Forum: Achieving Commercial Success

Presented On: March 8, 2021

Available On-Demand
Location: Virtual

Event Details

The time has come for hotel organisations to shift from the siloed roles of sales, marketing, distribution, and revenue management to focus on a fully aligned commercial strategy. Join us for a series of insightful discussions to move your hotel toward greater efficiencies and profitability.


1:00-1:20pm CET

The State of Hotel Technology
A look at recent survey results, top technology solutions and the evolution of hospitality tech ecosystems.

  • IDeaS Revenue Solutions - Klaus Kohlmayr, Chief Evangelist
  • Hotel Tech Report - Jordan Hollander, CEO & Co-Founder
1:20-1:50pm CET

Marketing, Connecting & Converting
Meeting the new demands and expectations of travelers and online booking.

  • Hudson Crossing - George Roukas, Partner & Co-Founder
  • SiteMinder - James Bishop, Senior Director, Global Ecosystem
  • Triptease - Charlie Osmond, Chief Tease
  • Rocco Forte Hotels - Jan Arnold, VP of Sales
1:50-2:10pm CET

Innovation by Necessity
Tough times require creativity and disruptive new revenue, operational and engagement models.

  • Oaky - Erik Tengen, Co-Founder
  • MeetingPackage - Joonas Ahola, CEO & Founder
  • Penta Hotels - Ben Thomas, Chief of Commerce
2:10-2:40pm CET

Operationalizing a Successful Commercial Strategy
Commercial strategy will be your hotel's lifeline -- get actionable tips to set your organization up for success.

  • IDeaS Revenue Solutions - Mike Chuma, VP of Marketing, Enablement & Engagement
  • Kalibri Labs - Cindy Estis-Green, CEO & Co-Founder
  • Jumeirah - Marieke Siefers, VP of Revenue Management
  • OTA Insight - Gino Engels, CCO & Co-Founder
2:40-3:00pm CET

Networking & Product Spotlights
A chance to connect with tech partners and learn about new products and services for the industry.

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Educational information on trends, innovations, and products specific to revenue, profit, and commercial optimization.

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A global network of leading hospitality technology providers and expert advisors.

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