Travel & Data Trends

Where are we going? Explore the latest trends in travel & hospitality, and discover how data-driven tech is transforming our industry.


Business Insights: Are green getaways motivating holiday parks to be more sustainable?

Visiting a holiday park, ranging from lodge parks to caravan parks or glamping yurts, is a favoured holiday choice for the UK domestic market. Estimating the market size for UK holiday parks is complex due to overlapping categories. However, Mintel estimates the holiday centres and parks segment revenue to be valued at £3.5bn in 2024 – a 20% growth from pre-pandemic levels. In 2023, there were 4,754 holiday parks and campsites operating in the UK, accounting for 320,901 pitches, with the highest number in South West England. The sector further supports c. 230,000 full time jobs across the UK.

The four leading AI chatbots for hotels

One of the biggest changes in guest behavior is the expectation around hotel communication. In an always-on digital world, travelers expect to be able to message properties at any time of day, and to get considered responses quickly and in their own language.

Continued Luxury Growth in 2025 as a Baby Boomer Tailwind

While inflation, geopolitics and trade disputes represent possible headwinds against overall travel growth, the current demographic situations for Canada and numerous other advanced economies amount to a prevailing tailwind that will propel growth in the luxury hotel category for the rest of the decade if not longer.

How to Disrupt Your Hotel Market with AI and Blue Ocean Strategies

Imagine this: two hotels side by side. Both boast rooftop pools, chic lobbies, and decent coffee. Yet one is bleeding profits while the other thrives, not by doing more—but by doing different. The latter doesn’t compete on price or amenities; it sails in its own Blue Ocean, where competition becomes irrelevant.

Heatwaves and tourism: when the heat redraws the holiday map

As heatwaves intensify year after year, the tourism sector is facing profound changes in booking behaviour and increased exposure to natural risks. This is a hot topic today, as discussed by Vanguélis Panayotis, CEO of MKG Consulting and Hospitality ON, during an interview with BFM.

Geopolitics is rewriting the rules of hospitality. Are we ready?

Geopolitical risk is no longer background noise. It’s the soundtrack to global business – and it’s growing louder.

When Technology Undermines Hospitality

In the summer of 2025, traveling on business, I checked into a U.S. boutique hotel that promised cutting-edge hospitality: a 100% automated operation. No front desk, no humans—just email confirmations, entry codes, text messages, and chatbots. What could possibly go wrong?

The Serviced Apartment Sector in Europe 2025

The European serviced apartment sector recorded a solid performance in 2024, supported by robust leisure demand and a recovering corporate segment. In spite of above-average increases in supply in this asset class, the occupancy levels observed amongst the serviced apartments surveyed exceeded expectations. While traditional hotels mostly capitalised on average rate growth, serviced apartments saw performance improvements primarily led by rising occupancy. Our analysis of approximately 6,000 units across the continent provides a comprehensive snapshot of the sentiment surrounding serviced apartment operations across Europe, highlighting the strengths and challenges faced by this increasingly competitive asset class.

The Lesson Behind Delta’s AI Pricing Drama: Transparent, Not Personalized

As AI continues to redefine the boundaries of business optimization, a growing debate has emerged around the ethics of AI-driven pricing. The recent controversy surrounding Delta Airlines’ CEO and the suggestion of “personalized pricing” has rightly triggered public backlash. It also opens an important industry-wide conversation: how should AI be used in pricing and where do we draw the line?

Are Spanish tourism protests having an impact on hotel demand over the summer season?

Tourism is big business, bringing millions of inbound visitors not just into entire countries each year, but sometimes tens of millions into just a single city. This brings pressure on local housing markets and services.

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