
One of the biggest changes in guest behavior is the expectation around hotel communication. In an always-on digital world, travelers expect to be able to message properties at any time of day, and to get considered responses quickly and in their own language.
While inflation, geopolitics and trade disputes represent possible headwinds against overall travel growth, the current demographic situations for Canada and numerous other advanced economies amount to a prevailing tailwind that will propel growth in the luxury hotel category for the rest of the decade if not longer.
Imagine this: two hotels side by side. Both boast rooftop pools, chic lobbies, and decent coffee. Yet one is bleeding profits while the other thrives, not by doing more—but by doing different. The latter doesn’t compete on price or amenities; it sails in its own Blue Ocean, where competition becomes irrelevant.
As heatwaves intensify year after year, the tourism sector is facing profound changes in booking behaviour and increased exposure to natural risks. This is a hot topic today, as discussed by Vanguélis Panayotis, CEO of MKG Consulting and Hospitality ON, during an interview with BFM.
In the summer of 2025, traveling on business, I checked into a U.S. boutique hotel that promised cutting-edge hospitality: a 100% automated operation. No front desk, no humans—just email confirmations, entry codes, text messages, and chatbots. What could possibly go wrong?
Tourism is big business, bringing millions of inbound visitors not just into entire countries each year, but sometimes tens of millions into just a single city. This brings pressure on local housing markets and services.
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