Revenue Management & Channel Opt

Every December, the industry puts out predictions. Most are safe. Most are vague. Most are easy to agree with because they do not require anyone to change what they do on Monday morning.

The history of all-inclusive travel dates back nearly 100 years: Holiday camps in the U.K. pioneered the idea in the 1930s, and in 1950, the first “modern” resort utilizing the approach opened in Spain (it was a destination with tents and straw huts)—with others soon to follow.

One fascinating hospitality trend that often goes underappreciated is how regions that are experiencing high growth in travel numbers are accompanied not only by new hotel developments but also poignant industry innovations that are emulated elsewhere in the globe. And oftentimes, this innovation is led by intrepid family owners and operators who are guided by their passion rather than simply the numbers on an income statement.

Too many choices. Too little patience. Travelers are overwhelmed, and operators are under pressure to deliver flawless experiences. AI in the travel industry is the game-changer positioned to rewrite the rules.

When TIME Magazine named Iberostar one of the 100 Most Influential Companies of 2025, we felt so proud—but also humbled. A recognition of this kind is not the destination of our journey, but a reminder that we are on a good path, even as so much work lies ahead.

Think about the last time someone truly moved you to act.

If you’re a revenue manager today, "uncertainty" probably feels like the only certainty.

Hospitality has always been a people business. What changed is the amount of invisible work we expect those people to carry. Manual checks, repetitive admin, systems that don’t talk to each other. This cognitive load drains energy before a guest even walks through the door.

There’s a moment. Every single Revenue Manager knows it. You’re looking at the numbers. Something feels… off. Pickup looks weird. ADR is drifting. Occupancy is doing its own thing. The forecast you defended last week suddenly looks like fan fiction.

For decades, the web has been held together by a chaotic and brittle system of custom APIs. This fragmented landscape of bespoke integrations is more than just a developer headache; it is the primary bottleneck preventing the next generation of AI from reaching its potential.