Revenue Management & Channel Opt

Last week, a client contacted me in visible perplexity: "We received a booking for a two-bedroom suite that does not exist." There was no record to corroborate this reservation: no website transaction, OTA listing, or direct inquiry. The source was eventually traced to an obscure AI-driven booking platform, whose name we withhold for professional discretion, which had fabricated an entirely plausible yet wholly fictional description of the property. The guest arrived altogether convinced. The staff? Utterly baffled...

Your hotel website is a crucial pillar of your revenue and profitability. Whether you stay independent or have a hotel brand powering your distribution, a dedicated website is always the best investment you can make in securing a revenue future for your asset.

Most hoteliers think of labor compliance as a necessary evil—a set of rules they must follow to avoid fines and lawsuits. But the reality is this: compliance isn’t just about avoiding penalties—it’s about protecting profitability, improving workforce efficiency, and delivering a better guest experience.

Behind the reassuring headlines of strong bookings and stable occupancy rates, a deeper story is unfolding. Shifting traveler behavior, rising domestic demand and a growing need for adaptability in the face of political and economic uncertainty.

Hotels, often an oasis of comfort and reliable service in any market, are currently under pressure to meet guest expectations even as labor shortages persist. For independent operators, the best way to stay competitive is to invest in the right technology and ensure teams are trained to use it effectively. By centralizing hotel operations under an all-in-one PMS, hoteliers can simplify workflows, enhance service quality, and make onboarding more intuitive.

The Wall Street Journal recently discovered that Meta’s AI companions—those chatbots hanging out on Facebook, Instagram, and WhatsApp—have been engaging in some decidedly NOT family-friendly conversations with users who identified themselves as minors.

Hotels operating in the MICE market have traditionally been obsessed with processes and churning out proposals. But for hoteliers to Find and Grow the MICE segment, first you need to understand data and market trends to define your identity in this sector. Ultimately, knowing the market demand and your clients translates into a stronger kind of success.

The $50 room service hamburger wasn’t memorable for its Wagyu beef or truffle aioli. What made it extraordinary was the moment it arrived at 2 a.m., delivered to a jet-lagged executive by John, the room service attendant. With a quiet smile, John said, “I noticed you ordered this same meal during a late arrival last time. I’ve added extra pickles and that spicy sauce you liked.”

In a world increasingly defined by diversity and cultural exchange, the hospitality industry stands as a bridge connecting people from all walks of life. Travelers seek experiences across the globe, and the concept of creating hospitality cohesion in projects spanning several continents and cultures has never been more important.

Food service management is a strategic pillar for both hospitality operations and retail sectors, and as a core subject in hospitality education, it demands ongoing adaptation.