Marketing & Guest Loyalty

Distributors would rather you didn’t have a brand, OTA such as Booking and Airbnb included. Amazon, thrives on generic products that fight for visibility in a sea of sameness. The more generic, the more companies need to spend in retail media. To the distribution world, a brand’s differentiation is a threat.

In the lead up to the Future Hospitality Summit Saudi Arabia 2025 taking place later this month, we asked several industry partners about the opportunities they see for the hospitaliy industry in the Kingdom of Saudi Arabia in 2025 and beyond.

Once upon a time in a land not so far away, hotel companies became victims of their own business model. The infamous three-legged stool — owner, operator, brand — seemed stable enough until you realized all three legs were trying to walk in opposite directions. What could possibly go wrong?

In the lead up to the Future Hospitality Summit Saudi Arabia 2025 next month, we asked several industry partners about the opportunities they see for the hospitaliy industry in the Kingdom of Saudi Arabia in 2025 and beyond.

So you don’t have to … These five words are powerful, and whether or not customers realize it, they love them.

“You need to be on social media!” Hoteliers hear it all the time. And while most know this by now, it’s easier said than done. The time, creativity, and strategy required to create a cohesive and consistent social media presence can be overwhelming, especially if your top priority is running a hotel.

Most hoteliers think of labor compliance as a necessary evil—a set of rules they must follow to avoid fines and lawsuits. But the reality is this: compliance isn’t just about avoiding penalties—it’s about protecting profitability, improving workforce efficiency, and delivering a better guest experience.

Behind the reassuring headlines of strong bookings and stable occupancy rates, a deeper story is unfolding. Shifting traveler behavior, rising domestic demand and a growing need for adaptability in the face of political and economic uncertainty.

The $50 room service hamburger wasn’t memorable for its Wagyu beef or truffle aioli. What made it extraordinary was the moment it arrived at 2 a.m., delivered to a jet-lagged executive by John, the room service attendant. With a quiet smile, John said, “I noticed you ordered this same meal during a late arrival last time. I’ve added extra pickles and that spicy sauce you liked.”

In a world increasingly defined by diversity and cultural exchange, the hospitality industry stands as a bridge connecting people from all walks of life. Travelers seek experiences across the globe, and the concept of creating hospitality cohesion in projects spanning several continents and cultures has never been more important.