Marketing & Guest Loyalty

I’m going to say something that sounds counterintuitive for an agency owner:

For those who have not followed our writing, the Mille Club refers to properties with rates over one thousand dollars, pounds or euros, with the ‘mille’ picked up from the Italian language. The Mille Club’s premise is that guests at this level are looking for an incredible experience rather than mere accommodations. Instead, hoteliers’ offerings compete for guests independent of location, making comp sets typically geographically derived moot. With great rate comes great expectations…

Hotel managers have a significant opportunity to improve their working relationships with meeting planners, ensuring smoother events and driving repeat bookings. By adopting a partnership approach, hotels can move beyond simply providing space to becoming indispensable collaborators. This guide details the 5 C’s of Partnership: satisfying meeting planner needs through Customization, Communication, Collaboration, Consistency, and Check-in.

In the lead up to FHS Saudi Arabia, taking place at from 20-22 April 2026 at Mandarin Oriental Al Faisaliah, Riyadh, we asked industry partners about what’s next for hospitality investment in the Kingdom in line with this year’s event theme: "Where Opportunity Meets Capital."

In a market flooded with promises, awards and endless vendor emails, one signal still cuts through the noise: what other hoteliers actually say.

Amazon has quietly started closing more of its Amazon Go physical stores. The idea was revolutionary: just walk in, grab what you need, and walk out—no checkout lines, no friction, all powered by sensors and AI. Per many studies, if you remove friction you increase consumption. But this didn’t work out.

This article answers the question: What phrase may be the most expensive to use in business, and why?

When Marriott CEO Anthony Capuano announced a direct-booking integration with Google’s AI Mode in February 2026, he framed it as a strategic win. However, to understand how this actually pans out, you must look past the press release. This isn’t just a new feature; it is a total shift in the commercial architecture of hospitality.

What if a hotel operated less like a hotel, and more like software?

There are venues that host meetings.