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Distributors would rather you didn’t have a brand, OTA such as Booking and Airbnb included. Amazon, thrives on generic products that fight for visibility in a sea of sameness. The more generic, the more companies need to spend in retail media. To the distribution world, a brand’s differentiation is a threat.

In the lead up to the Future Hospitality Summit Saudi Arabia 2025 taking place later this month, we asked several industry partners about the opportunities they see for the hospitaliy industry in the Kingdom of Saudi Arabia in 2025 and beyond.

Once upon a time in a land not so far away, hotel companies became victims of their own business model. The infamous three-legged stool — owner, operator, brand — seemed stable enough until you realized all three legs were trying to walk in opposite directions. What could possibly go wrong?

In the lead up to the Future Hospitality Summit Saudi Arabia 2025 next month, we asked several industry partners about the opportunities they see for the hospitaliy industry in the Kingdom of Saudi Arabia in 2025 and beyond.

So you don’t have to … These five words are powerful, and whether or not customers realize it, they love them.

“You need to be on social media!” Hoteliers hear it all the time. And while most know this by now, it’s easier said than done. The time, creativity, and strategy required to create a cohesive and consistent social media presence can be overwhelming, especially if your top priority is running a hotel.

As global wellness tourism nears the staggering $1 trillion mark, a powerful transformation is reshaping the luxury and lifestyle hospitality sectors. No longer confined to indulgence or relaxation alone, luxury travel today increasingly centers around health optimization, life extension, and holistic well-being.

Last week, a client contacted me in visible perplexity: "We received a booking for a two-bedroom suite that does not exist." There was no record to corroborate this reservation: no website transaction, OTA listing, or direct inquiry. The source was eventually traced to an obscure AI-driven booking platform, whose name we withhold for professional discretion, which had fabricated an entirely plausible yet wholly fictional description of the property. The guest arrived altogether convinced. The staff? Utterly baffled...

Your hotel website is a crucial pillar of your revenue and profitability. Whether you stay independent or have a hotel brand powering your distribution, a dedicated website is always the best investment you can make in securing a revenue future for your asset.

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