Travel & Data Trends

Mews Unfold 2024 takes place on 29th May at Amsterdam’s stunning Muziekgebouw. It’s a day of hospitality innovation, designed to inspire hoteliers in the pursuit of remarkable hospitality.

Our clients typically want to understand the current and past trends of the lodging industry and how it may impact their project or its ownership structure and overall financial performance. To this point, Grey Hospitality has collected industry data on the past few years and placed in this addenda items to our research.

Each year, Ponte Vedra Beach in the greater Jacksonville, Florida, area hosts THE PLAYERS Championship at TPC Sawgrass. The event, often referred to as “golf’s fifth major,” is an annual tournament on the PGA Tour and offers the largest purse of any regular-season PGA Tour event. A University of North Florida study completed in 2015 estimated the total economic impact of the event in Duval and St. Johns counties at over $40 million. The 2024 edition, held March 11–17, marked the event’s 50th anniversary; a record-setting $25-million purse was offered, with $4.5 million claimed by this year’s winner, Scottie Scheffler.

Steve Jobs once said, “The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.” There is, perhaps, no more relevant sentiment to apply to the hospitality industry – a sector that is continuously molded by the fire of consumer preference yet often utterly resistant to the crashing waves of technological change.

If your hotel uses in-house software to manage procurement, leadership may be reluctant to adopt a cloud-based solution—especially if an on-premise system has served you well for many years. This mindset is likely to put your hotel behind competitors in the near future if it hasn’t already.

Niko Karstikko is the CEO and Co-Founder of Bob W., an innovative affordable luxury hospitality brand. They combine the best of the hotel experience – the guarantee of high standards and professionalism – with the best of short stays, providing authentic local knowledge and fully kitted-out apartments.

With 40% of Americans saying they plan to travel even more in 20241, there is a massive opportunity for hotel owners and operators to drive even more revenue by leveraging ancillary offerings. Today’s travelers are savvy experience-seekers who expect to be able to curate their journeys to suit their needs and preferences. By now, you’re likely familiar with the concept of ancillary revenue in the hotel industry — it’s not just about selling products. It’s about maximizing every opportunity to enhance guest experiences and drive revenue. From room upgrades to late check-outs, early check-ins, stay extensions, and beyond, hotels have a wealth of strategies at their disposal. But let’s take it a step further. In this whitepaper, we’ll delve into how this approach allows hotels to cater to individual guest preferences and enhance their overall experience. While airlines have long capitalized on ancillaries (driving record revenue worldwide last year2, hotels have a unique opportunity to lean into this trend and tailor their offerings to meet the evolving needs of their guests.

In 2024, the annual pilgrimage to the beach marks a sacred period in Brits’ calendars.

CRM for hotels has become essential not only for connecting with guests but also for driving growth in hotel sales and catering. Many hotels currently operate with fragmented systems for managing customer information, including property management systems (PMS), point of sale tools (POS), and various other operational software. Integrating these technologies to capture and use customer data effectively can be challenging, particularly for boosting group sales and catering as demand for events increases.

Dimitris Manikis is the President of Wyndham Hotels and Resorts for Europe, Middle East, Eurasia and Africa. Wyndham is the world’s biggest franchise with 25 brands across 9,200 hotels in 95 countries. Dimitris’ region includes around 650 hotels in 45 countries.