Travel & Data Trends

At first glance, the hotel industry in the United States seems to be climbing back. Total revenue per available room (TRevPAR), gross operating profit per available room (GOPPAR), and payroll per available room (PayPAR) have all posted year-over-year gains. But peel back the layers, adjust for inflation, and a different picture emerges—one where progress is slower, margins thinner, and true recovery still out of reach.

Talk to any hotelier about the guest journey, and the same themes tend to emerge: personalisation, seamless booking, loyalty, guest experience. Technology is expected to enhance all these moments. But there’s one step that often gets overlooked and yet it underpins the entire guest relationship: identity verification.

The hospitality industry has continuously evolved in response to changing guest expectations. Over the last decade, the shift has been both visible and profound. Today, travellers increasingly look beyond the thread count of linens or gourmet menus. They want transparency, values, and accountability. They want to know how a hotel treats its waste, conserves water, supports the community, and manages its carbon footprint.

Summer brings a welcome surge in travel, with millions of people booking hotels, redeeming loyalty rewards, and flocking to vacation destinations. But as transaction volumes rise, so do fraud risks and many hospitality brands find themselves unprepared for the scale, speed, and sophistication of these attacks.

In hospitality, it’s not the lack of effort that slows teams down — it’s the lag between information and action. And all too often, that lag starts with communication that lives outside the flow of work.

Barcelona, the capital of Spain’s Catalonia region, is famed for its distinctive architecture, rich cultural heritage and vibrant atmosphere. In 2024, Catalonia outpaced the national economy with a 3.6% growth in GDP (compared to Spain’s 3.2%) with tourism remaining a key driver, contributing around 14.0% of Barcelona’s GDP.

Cybersecurity probably isn’t high on your list of passions. But for any hotelier, it should be.

The Algarve is one of Portugal’s most popular tourist regions, accounting for approximately 30% of overnight stays in the country. Known for its mild climate and 3,000 hours of sunshine annually, it first rose to prominence in the 1960s as an upscale alternative to the Mediterranean. Today, it remains a favourite for retirees and second-home buyers from Northern Europe. The region is also considered one of the world’s leading golf destinations, hosting 31 of Portugal’s 75 golf courses. Strict development controls have preserved much of the coastline, distinguishing it from other overdeveloped European resorts.

There is no doubt the White Lotus series will bring in a small boom for Thailand and an even bigger boom for the hoteliers of Ko Samui island. The Four Seasons hotel chain, which hosted all three seasons of the White Lotus series, has done a spectacular job in marketing their properties through the power of entertainment.

The aim of this article is to determine the fair release prices for Bordeaux 2024, and to compare them with the prices actually charged during the en primeur campaign, which is now ending. The aim is twofold: to assess the consistency of châteaux’ pricing strategies with the market, and to provide a decision-making tool for industry players.